About Carbon Markets
How carbon markets work
Carbon markets put a value on the environmental benefit that forests create. Here’s how they turn forest growth into a financial opportunity for landowners.
Industries and individuals that emit greenhouse gases can offset their emissions by purchasing carbon credits. Carbon marketplaces assign a monetary value to these credits, creating a revenue stream for landowners who conserve and sustainably manage their forests.
A carbon credit is a tradeable asset issued by an official registry that represents the reduction or removal of one metric ton of carbon dioxide from the atmosphere. Credits are bought and sold within accredited marketplaces, and forest-generated credits come from the measurable growth and conservation of trees over time.
Who buys carbon credits?
Companies and other entities that are required by law to limit or offset their emissions, as well as those voluntarily working to reduce their carbon footprint, purchase carbon credits to help meet their emissions reduction goals.
How carbon credits are measured
As trees grow, they use photosynthesis to convert carbon dioxide into wood. That process can be measured. Forest inventory technology, combined with on-site documentation, calculates the carbon stored and sequestered over time. One carbon credit equals one metric ton of carbon dioxide removed from the atmosphere.
Not all credits are created equal
We were founded on the belief that quality and integrity are essential for trust in climate solutions. Since our founding in 2022, we have deliberately chosen to exclusively sell carbon removal credits through our afforestation (ARR) and improved forest management (IFM) projects. This removals-only strategy sets us apart in a market dominated by reduction-heavy projects that often face questions about additionality. We anticipated that removals would become more valuable over time, and to-date this has proven true as buyers increasingly favor high-integrity solutions that deliver measurable, long-term climate benefits.
We believe in long-term, real-world solutions and have built our business around three foundational principles that guide every decision we make: Environmental Integrity; Community Partnership; and Technological Innovation. This unique approach has led us to be a premium provider of nature-based carbon removal credits in the U.S., delivering comprehensive climate impact beyond just carbon sequestration and helping our customers meet their net zero goals.
Key carbon market terms to know
The process by which trees absorb carbon dioxide from the atmosphere and store it as wood. This is the foundation of forest carbon value.
Atmospheric gases that absorb and emit radiation within the thermal infrared range. Excess accumulation of these gases due to human activity is widely recognized as a primary driver of global climate change. Carbon dioxide (CO2) is the most widely recognized greenhouse gas and the only one relevant to forest carbon.
The release of greenhouse gases into the atmosphere from industrial processes, manufacturing, transportation, and the combustion of fossil fuels including natural gas and petroleum products.
A quantified amount of greenhouse gas release that has been prevented. One emissions reduction unit equals one metric ton of carbon dioxide equivalent.
For the purposes of carbon market eligibility, forestland is defined as real estate of ten acres or more that supports, or has the potential to support, at least ten percent tree canopy cover.
Forest carbon additionality ensures that carbon projects, like reforestation or improved forest management, produce climate benefits that only occurred because of the project, rather than what would have happened under normal business-as-usual conditions. It guarantees that credits represent real, new climate action, not just actions that would have occurred anyway.
